AIA is a health insurance company whose mission is to help people live healthier, longer, better lives.

They asked us to help them launch this brand purpose across
12 markets alongside their new healthy living ambassador,
David Beckham.

We discovered that when it came to healthy living, people
were largely motivated by highly personal reasons.
So we kicked off with a film that asked a simple question, “What’s Your Why?”

︎︎︎ Integrated campaign: Film, print, outdoor, digital, events
︎︎︎ Client: AIA
︎︎︎ Agency: BBDO/Singapore 2017

︎︎︎ Credits: Elvin John Villar / Lauren Lim / Martino Monti / Danny     Searle (Creatives) / Wally Pfister (Film Director) / Joey Lawrence (Photographer) / Johnboy Iype John (Offline Editor)  


↳We created multiple versions of the edit that could be relevant to the audience based on thei life stage. 

AIA’s First Regional Campaign

This was a fully holistic campaign with
a 60 second film as the first of many assets to go live across Asia-Pacific. 

Spanning from films, to print, outdoor, social media, PR activations to live events, this was the biggest launch
AIA has ever done in South East Asia.

Friday Dec 30 2022