In 2022, Vietnamobile (Hutchison 3G Enterprises) a major tel-co operator
in Vietnam needed a comeback after Covid It introduced King+ Sim,
a never seen before offer 20Gb data/day 200 min off-net, free on-net,
with only 3,5$/month.

The offer instantly broke the industry norm in Vietnam.
Or probably, the world. And so did our campaign, from the teaser
to the launch, bringing to Vietnam something never seen before.

︎︎︎ Social Media campaign/Tik Tok content 
︎︎︎ Client: Vietnamobile
︎︎︎ Agency: Phiobious/Saigon 2022

↳Teasing phase:
to create a huge buz for
our launching, we hijack
top country monuments:
Landmark 81 (Saigon),
Turtle lake (Hanoi),
Golden Bridge (DaNang).

We turn them into our never-seen-before OOH thanks
to VFX.

Result: 0 media budget, 10millions organic views
and engagements on TikTok.

↳The launch featured
a protest again Vietnamobile itself, making it probably
the first brand to do so.

A protest by those whose daily life affected like never before.
The blame goes to those great offers of King+ Sim.

↳We wrapped the campaign with a "sorry message" from the company CEO, inviting users to use their data responsibly.

Friday Dec 30 2022