CREDIT OF CHERFULNESS 


Larue (Heineken group) was created in 1909, with factories
in both Da Nang and Quang Nam, it is very likely that this
Limited Edition Larue is brewed by someone you know.

This film credits all the people that directl or indirectly
are involved with Larue.

︎︎︎ Film
︎︎︎ Client: Larue
︎︎︎ Agency: Phiobious/Saigon 2022








Eng translation:
VO: “LARUE LIMITED EDITION WITH THE SPECIAL CONTRIBUTION OF:”

VO: “THOSE WHO BREW CHEERFULNESS”
super: NAM, OUR CHEERFUL BREWMASTER

VO: “THOSE WHO MAKE LARUE AVAILABLE, EVERYWHERE”
super: DUC, OUR UNSTOPPABLE CARRIER

VO: “THOSE WHO LIVE THEIR LIFE WITH LARUE”
super: CHIEN’S FAMILY, OUR VENDOR SINCE 1909
Grandfather VO: “My grandson I was the Larue sensei!”

VO: “THOSE WHO ALWAYS STAY CHEERFUL”
super: LARUE THE CHEERFUL BEER OF BROTHERS FROM OUR LAND






↳The graphics of the cans
are inspired by the patterns,
food, traditions and iconic places
of Da Nang and Quan Nam.


 









Friday Dec 30 2022